91����

BRITISH UNIVERSITY VIETNAM

91���� (BUV) is the first and only international university in Vietnam authorised to award degrees from renowned UK universities: University of London, University of Staffordshire, University of Stirling, Arts University Bournemouth, Bournemouth University, and Manchester Metropolitan University. Established in 2009, BUV delivers a wide range of undergraduate and postgraduate programmes following UK academic standards.

BUV is rated 5 Stars by QS and institutionally accredited by the UK Quality Assurance Agency (QAA). With over 500 enterprise partners, 100% of BUV graduates are employed or pursue further study within three months of graduation.
Students study at a world class campus in Ecopark, developed with an investment of up to USD 165 million, offering modern facilities and an international-standard learning environment for more than 10,000 students upon completion.

POSITION PURPOSE

We are seeking a strategic and results-driven Manager, Marketing Communications to lead the development and execution of integrated marketing communications strategies at 91���� (BUV). This role is responsible for strengthening BUV’s brand positioning, driving programme marketing effectiveness, and enhancing digital performance to support student recruitment and business growth objectives.

The position requires a strong leader with a strategic mindset who can oversee multiple specialist teams (Programme Marketing, Digital Performance, Brand, and Creative) and ensure alignment across all communication touchpoints. The role will play a critical part in improving key business KPIs including brand health metrics (awareness, consideration, BEI), lead quality, conversion rates, and enrolment outcomes.

You will work closely with internal stakeholders including Heads of Schools, faculty teams, Student Recruitment and cross-functional departments, as well as external partners, to deliver impactful campaigns and ensure consistency in brand and messaging.

AREAS OF RESPONSIBILITY

��Brand Management, Strategy & Promotion��

• Develop and lead the overall brand strategy to position BUV as a leading UK higher education institution in Vietnam and in target international markets.
• Drive initiatives to improve key brand health metrics (awareness, consideration, brand equity index, etc.).
• Ensure consistency of brand identity, tone of voice, and messaging across all channels and touchpoints.
• Monitor brand performance and provide insights and recommendations for continuous improvement.

Programme Marketing Strategy & Execution:

• Lead the development of programme marketing strategies and annual plans aligned with business and enrolment targets.
• Oversee end-to-end planning and execution of marketing campaigns for existing and new programme launches, both in Vietnam and international target markets.
• Collaborate closely with Heads of Schools and faculty teams to ensure strong, consistent programme positioning and differentiation.
• Drive initiatives to improve lead generation quality, conversion rates, and overall student recruitment performance.

Digital Marketing & Performance:

• Define and drive digital marketing strategy to support overall marketing communications objectives.
• Oversee digital performance team to optimize campaigns across paid, owned, and earned channels (both owned-channels & external).
• Ensure effective use of data, analytics, and marketing technologies to enhance campaign effectiveness and ROI.
• Design and optimize end-to-end customer journeys to nurture leads, improve engagement, and increase conversion across the funnel.
• Continuously evaluate and improve digital funnels to maximize lead acquisition and conversion.

Creative Development & Asset Production

• Oversee the development and production of creative assets for brand, programme campaigns (digital, print, multimedia) and university wide activities.
• Ensure all creative outputs are aligned with brand guidelines and campaign objectives.
• Manage creative team to deliver high-quality, innovative, and timely content with strong focus on animation and video content.

Marketing Events Management

• Coordinate with the Event team to work on planning, concept development and execution of marketing events (open days, campus tours, school visits, webinars, and recruitment events) to support student conversion.
• Collaborate with Admissions and academic teams to ensure seamless event experience and effective lead nurturing.
• Track and evaluate event performance, focusing on lead quality, engagement, and conversion outcomes.

Additional Responsibilities

• Team Leadership & Management: Lead and develop a high-performing team across Programme Marketing, Digital Performance, Brand, and Creative functions. Foster a collaborative, results-oriented, and innovative team culture. Provide coaching, guidance, and performance management to team members. Ensure effective resource allocation and workload management across teams.
• Stakeholder Management & Collaboration: Build strong working relationships with internal stakeholders including academic leadership, Student Recruitment, and other departments. Act as a key marketing partner to support business objectives and institutional priorities. Coordinate with external agencies and partners to ensure quality delivery and alignment with strategy.
• Budget Planning & Management: Develop and manage marketing communications budgets effectively; monitor spending and ensure optimal allocation of resources.
• Reporting & Insights: Establish robust reporting frameworks to monitor competitors’ brands and track performance against KPIs; deliver actionable insights and recommendations to senior leadership.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in Marketing, Communication, or related fields;
• Minimum of 7 – 10 years in marketing communications, with at least 3–5 years in a managerial role;
• Proven experience in integrated marketing, brand management
• Excellent command of English and Vietnamese (written and spoken)
• Experience managing multiple teams, stakeholders and complex projects

��Key skills:

• Leadership: ability to inspire, lead, and develop high-performing teams.
• Strategic mindset: ability to think long-term and align marketing strategies with business goals.
• Teamwork & Collaboration: ability to work effectively across functions and build strong partnerships.
• Planning & Organizing: strong project management and prioritization skills.
• Stakeholder Management: ability to influence and manage internal and external stakeholders effectively.
• Problem Solving & Decision Making: strong critical thinking and decision-making capabilities.
• Experience in education sector is a plus.

Desirable

• Familiarity with international education market and student recruitment trends.
• Experience working in a dynamic and fast-paced environment.
• Strong adaptability and continuous learning mindset.

COMPETENCIES�� (behavioural)

Essential

• Skill – Strategic thinking
• Skill – Leadership and team development
• Skill – Strong communication and influencing skills
• Skill – Data-driven decision making
• Attitude – Results-oriented and accountable
• Attitude – Proactive and solution-oriented

Desirable · Skill – Presentation and storytelling skills · Skill – Innovation and change management · Attitude – Resilience and perseverance · Attitude – Integrity and professionalism

Desirable

• Skill – Effective communication skills
• Skill – Innovation and change management
• Attitude – Perseverant
• Attitude – Integrity
• Attitude – Resilience and perseverance

BENEFITS

• Highly competitive salary package, monthly remuneration starts from 50.000.000 VND, depending on qualifications/experience
• 13th month Tet bonus (for Vietnamese candidates)
• Annual cost of living adjustment and performance-based bonus
• Recognition & awards programmes
• 20 days annual leave, public holidays, and 5 days paid sick leave
• Healthcare plan (private accident, medical, and dental insurance, including annual health checks)
• Education support for staff, their dependents and immediate relatives
• Relocation allowance to cover visa/flights/initial days accommodation
• Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam
• Various staff events through the year (outings, year-end party, sports activities and other events)
• Onsite fitness and sports centre
• Opportunity to work within a professional and multi-cultural environment

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

Important Notice:

To strengthen communication and protect candidates from increasingly complex fraud risks, please note that BUV will never request any fees or payments during the recruitment process. Be cautious of scams that ask for money to apply.

The Human Resources Department (HRD) of BUV only uses the official email address hr@buv.edu.vn. If you are ever unsure about the authenticity of any information or request, kindly contact HRD at hr@buv.edu.vn or by phone at +84 2216 250 250 during office hours for verification and support.

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