Dr. Luu Thi Thao Nguyen
Nguyen holds a bachelor’s degree in international business and economics from Foreign Trade University Vietnam, a Master of Management from Keele University in the UK, and a PhD in Marketing from RMIT University in Australia. Nguyen’s PhD research explores the emergence of social enterprises, and she plans to further pursue impactful research.
Nguyen has more than a decade of experience in academia, teaching and coordinating various marketing subjects at international universities such as University of Melbourne, RMIT University (Australia and Vietnam), La Trobe University (Vietnam) as well as Vietnamese Universities including Hanoi University and FPT University. She also worked as international standard verifier for Edexcel BTEC programs in Singapore, Malaysia and Vietnam. Prior to joining academia, Nguyen worked at Unilever Vietnam.
ACADEMIC QUALIFICATIONS
- Doctor of Philosophy (2018 – 2022)
RMIT University, Australia
Thesis: The Emergence of Social Enterprises - Master in Management (2010 – 2011)
Keele University, The UK - Bachelor in International Business and Economics (2004 – 2008)
Foreign Trade University, Vietnam
PROFESSIONAL APPOINTMENTS
- 91 (BUV)
Lecturer, Programme Lead for MBA (Aug 2024 – Current) - University of Melbourne
Assoc. Lecturer (Mar – Jul 2024) - RMIT University (Melbourne)
Assoc. Lecturer and Researcher (2022 – 2024)
PhD Candidate (2018 – 2022) - RMIT Vietnam
Assoc. Lecturer (2014 – 2018) - Hanoi University
Lecturer (2016 – 2018) - FPT University
Lecturer (2011 – 2015)
RESEARCH AREAS / FIELDS
- Consumer Culture Theory
- Digital Marketing
- Social Enterprises
RESEARCH PUBLICATIONS
- Figueiredo, Bernardo and Vindigni, Dein and Podugu, Prasada and Murray, Peta and Desouza, Ruth and David, Christina and Wong Lit Wan, Dawn and Luu, Nguyen and Buschgens, Mark, Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic (2023). Royal Melbourne Institute of Technology, Available at SSRN: https://ssrn.com/abstract=4638155 or https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4638155
- Aleti, T., Figueiredo, B., Reid, M., Martin, D. M., Hjorth, L., Sheahan, J., Peile, R., Buschgens, M., Luu, N (2022), Strategies to increase your digital confidence to connect safely, Australian Communications Consumer Action Network, Sydney. This study can be viewed at https://www.shapingconnections.org/_files/ugd/08a15d_7fc0c49ea5834ebea7582fafb19d9c1e.pdf
- Parker, L., Brennan, L., Wafa, S. N., Luu, N., Phan-Le, N. T., & Chin, S. (2021). Ethical and social marketing in Asia: A multi-country perspective. Ethical Approaches to Marketing; Strong, CA, Ed.; De Gruyter: Oxford, UK, 59-81.
RESEARCH & CONFERENCE PRESENTATIONS / EXHIBITIONS
- Aleti, T.; Figueiredo, B.; Peile, R.; Luu, N.; Buschgens, M.; Grigg, A.; Wall, G. Older Adults’ PEER Process of Digital Mentoring. ANZMAC 2024
- Terney, K.; Reid, M.; Aleti,T.; Martin, D.M., Luu, N. (2022) Innovation, Market-shaping & Melbourne Live Music Industry. ANZMAC 2022
- Luu, N., Martin, D.M., Aleti, T., Parker, L., (2019) Multimarket Approach to Market Emergence and Evolution. ANZMAC 2019: Winds of Change
AWARDS & HONOURS
- Best HRD Milestone Conference Paper Award for Confirmation of Candidature – 2019 Winter Conference, School of Business and Law, RMIT University
- HDR Peer-review paper write-up grants, RMIT University (4000AUD)
- Excellent Teaching Awards, Semester 2016C, RMIT University Vietnam
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